Sanlorenzo presents “Naviganti exhibition. A journey into Sanlorenzo's shipyards” at the Casa dei Tre Oci in VeniceConceived as a true first hand look at what's involved in the production process at our shipyards, the exhibition, with an ad hoc set-up curated by Piero Lissoni, Art Director of Sanlorenzo, is to feature more than 30 black and white images by photographer Silvano Pupella, who uses his lens to give us a visual tale of the harmony between craftsmanship and technology that has over the last 60 years made Sanlorenzo a veritable nautical excellence.
The evocative photographic portfolio which was put together within the La Spezia shipyard, reveals how each Sanlorenzo superyacht is the result of a complex, transversal and innovative project: each boat over 40 meters long, comes to life from the hull, forged in metal like some work of art, and on through the work of skilled local artisans who take the greatest of care with every little detail, making each pieace unique and special, thereby assuring the desired reaction from the owner every time.
The photos of Silvano Pupella thus recount the work of these highly skilled artisans whose masterful craftsmanship makes these sophisticated elegant yachts what they are, as if they were being crafted in a Renaissance workshop.
His decisive black and white, introducing us at the initial production stages of the steel superyachts, is able to excite enhancing the hidden charm and the intrinsic beauty of the unfinished products.
The spatial expansions which Sanlorenzo succeeded in adding to his projetcs, as these images state most clearly, amaze and even overturn the perception of the limit that one always has on board these self-propelled jewels. Images that, documenting the various preparatory stages of the metal hulls, can perfectly relate the atmosphere of this place full not only of technology but also of precious and irreplaceable practicality.
This project, which was created by Mr. Massimo Perotti, Chairman of the company, once again shows Sanlorenzo's ability to embrace new and creative languages to talk about itself and offer new perspectives regarding the world of boating and Made in Italy.
This decision, this philosophy, has linked the company to the world of art and design over the years, with direct participation in some of the most important events in these areas. With this new project, on the occasion of the Biennale Arte 2019 - the most internationally recognised and prestigious review of contemporary art in the world - Sanlorenzo is once again confirmed as being a key player in top events related to the world of art.
From 2019, indeed, Sanlorenzo is part of the Tre Oci Club, a network of companies that share a passion for photography and support Casa dei Tre Oci in a path of cultural and artistic growth through its history and identity.
Among the past collaborations with Galleries and cultural institutions we can include: La Triennale di Milano, during the FuoriSalone del Mobile 2017 and 2018, with the displays "Sanlorenzo: Il mare a Milano" and "Il mare a Milano: Yachtville" and together with Tornabuoni Art gallery, he organised exhibitions on board his own yachts dedicated to the Italian Monocromo and Alighiero Boetti during the Art Basel Miami Beach event in 2016 and the 57th Art Biennale event in Venice.
In this coherent and transversal path, Sanlorenzo also signed a global partnership agreement, in 2018, with Art Basel the world’s leading art fair for modern and contemporary art, for the annual appointments in Hong Kong in March, Basel in June and Miami Beach in December
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